News — Penny Loafer RSS

Visit us in Aurland and see how the traditional shoe is made. During the tour, you will learn about the craft tradition and history of the Aurland shoe - known as the original penny loafer. Using the audio guide app Voice of Norway you can get a tour of the historic factory premises when it suits you within our opening hours. The audio guide gives you a complete and seamless experience at your own pace and provides a good insight into the craft tradition. The content comes with both text, images and sound and is offered in a total of 6 languages. You get 15% discount on products from Aurlands included in the tour. You can buy a ticket here

Aurlandskoen is known for its iconic (and original) penny loafer design. This shoe style has a rich history dating back to 1926 and shoemaker Nils Tveranger. He received his training in the USA and was inspired by the indigenous moccasins, to create a comfortable and stylish shoe suitable for both formal and informal occasions. The characteristic feature of the shoe is the small "pocket" that goes over the top of the shoe, originally with a Norwegian 10-øring inside, for important phone calls or the bus home after a long evening. Aurland Skofabrikk, the oldest shoe factory in Norway, continues to produce these original "penny loafers", maintaining traditions and craftsmanship that have been passed down through generations. Each pair of Aurlandsko...

Take the trip to idyllic Aurland this summer, and experience spectacular surroundings in the village where the fjord meets the mountains. Aurland is known for its many unique attractions, such as the Nærøyfjord, the Stegsatein viewpoint, the wonderful Flåmsbana, the world-famous Aurlandskoen and much more. In Aurland's shoe factory, all production of Aurland's products takes place, and here we also have one of our two outlets. Our second store Aurlands Outlet is located in Flåm, a short drive from Aurland. If you want to learn about the craft tradition and history of Aurlandskoen "The Original Penny Loafer", you can book a guided tour of our factory. Here you can experience seeing how the shoe is made, meeting the shoemaker.

Bunad shoes with silver buckle are now available in the online store. You can choose between a leather sole and a rubber sole. Real Norwegian bunad shoes!